BUILD FAST AND BUILD RIGHT
The lines used in the image are a thematic expression for speed and moving upwards in
the right direction. These lines represent stakeholders i.e. employee, teams, and many
more components.

PARTNERSHIP
Circles are used as illustrations forming a wave of connections collaborating for
opportunities.

THOUGHTFUL DESIGN
Jocata is a community of stakeholders who are thoughtful at everything.
To represent the strength of community honeycomb hexagon pattern is adapted as it
represents hard work and is also a symbol for community, family, and honour. A
stand-alone hexagon is used for showing thoughtfulness.

OWN IT
The human image is used as a symbol of honour for owning up things and
acknowledging our unique capabilities and working together in a way that is full and filled
with integrity. Since integrity is about being your word, I’ve used human icon showing the nature of being in integrity i.e. being bold and intact (unshakable).

ONE JOCATA
The logo triangular pattern is used in the background to represent the community of the
company and the larger icons are used to reprint oneness - "We are one and our team
operates as one".